Clean large CRM databases with outdated data.
And it might be worth every penny.
Think about it.
Your CRM is the closest thing to money your company has.
You spend a fortune on acquisition. Ads, content, outbound, events, referrals…
All that budget. All that effort. Just to build a database.
📌 A contact has an average lifespan of 3 years in a CRM.
The problem with massive CRMs is that the data is static. Without consistent manual updates from sales teams, the contact database quickly becomes outdated — and the CRM loses its effectiveness.
The company adds contacts every year. But once they're added, the contact details are either incomplete or not kept up to date.
If the CRM has contacts older than 7 years…
Most contacts aren't real commercial opportunities.
👀 Which leads to:
You're making decisions based on data as reliable as last year's weather forecast.
There's a strong chance they don't work there anymore. They moved on. Maybe they took your relationship with them — maybe they didn't.
Your CRM still thinks they're a warm lead at Company X.
They're not.
Your forecasts are inflated with ghosts.
Your SDRs are calling people who left two years ago.
Your “addressable market” inside your CRM?
Half of it might already be gone.
And the worst part
That old business and recurring revenue you didn't secure? It's not because the deal was lost. It's because your contact didn't follow to the new company — and nobody told you they moved.
That's not a data problem. That's a revenue problem hiding in plain sight.
→ We connect your CRM to our Sales Engine (data cleaning).
SaaS Company — B2B
Under a month.
“We were sitting on gold and didn’t know it. Contacts we’d written off years ago had moved to companies we’d been trying to break into. One clean gave us more pipeline than a full quarter of outbound.”
You decide how many contacts you want to clean.
Here's what it looks like on a 10,000-contact CRM:
If 20% need enrichment → 2,000 contacts × $0.64 = $1,280 — Total = $1,780
If 40% need enrichment → 4,000 contacts × $0.64 = $2,560 — Total = $3,060
If 80% need enrichment → 8,000 contacts × $0.64 = $5,120 — Total = $5,620
Prices are subject to change without prior notice, except where agreed upon in a contract or commercial discussion.
And thank us later.
Book a Discovery Callinfo@artifiq.ca · artifiq.ca